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CP&I has the capabilities and expertise to assist with what is an integral part of many print projects. Whether fulfilling a specific need, or as part of an overall direct mail campaign we employ all the tools to help speed this process through the U.S. Postal Service at the lowest rates possible. Projects range from simple postcards to complex, multiple piece designs where attention to inserting the right components makes or breaks the campaign. Plus, we can acquire the mailing list you need for your specific project. The successful outcomes of many of the campaigns we have produced were reliant on the lists we acquired for our clients. Variable Data The scope of work runs from simple addressing to actual printing of one piece per customer (One to One Marketing). Using all the tools available, we work closely with you in developing sophisticated direct mail marketing pieces designed to return upwards of 40% response rates. Based on the client's data and the overall offer and design, we help to target those buyers "most likely" to buy again. This contrasts to a typical campaign that generally yields 1% or so response rate. Using customer data, we can help reduce overall sales and marketing costs, achieve better, more profitable sales, and help create closer bonds to customers. Contact us to learn more about our mailing services. |
Mailing Case Studies
CP&I |
